Johnson & Johnson
Increasing ingredient transparency for the Neutrogena brand at Johnson & Johnson.
Young consumers are skeptical of ingredients, sustainability, and social initiatives. Our hypothesis was that if J&J is transparent about their current progress through authentic digital activations, then trust and consideration for the Neutrogena brand will increase.
My team, consisting of 3 summer interns, developed an omnichannel digital strategy focused on ingredient transparency for Neutrogena. This included updating the ingredient PDPs, the ingredient glossary, and creating touchpoints for users to reach these resources. Our work consisted of market research, consumer interviews, and prototype creation.
Power in Numbers