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How might iRobot be a thoughtful partner in people's homes through smart home connectivity?



Graduate Human-Centered Design Strategy Course at Northwestern University



For busy parents who are exhausted from cleaning up after their young children, Cooperative Creatures relieves this burden by motivating children to pick up their toys through co-working and gamification with the Roomba. This concept system, built with multiple touchpoints, leverages current capabilities with strategic partnerships that enable a new, disruptive business model.

Key Insights

Following user interviews, we were able to group our observations into themes, that ultimately led us to develop 2 key insights.

1. Alliance: Kids (0 - 10 yo) use smart technology by mimicking their parents an have the ability to become their parents' ally in the home.

2. Reliance: Smart technology has to prove itself to be useful and reliable in order for people to wholeheartedly embrace it into their home.

Project Process

Secondary Research

In-Context Research to Synthesis

Ideation to Concept System

In order to better understand the problem landscape, we looked into the best practices surrounding robot-human partnerships, how to build empathy for robots, the relationship between children and technology, and the latest tech trends for young children.

Our team facilitated a total of 7, virtual observation sessions with a diverse, target consumer group. The goal of our research was to identify existing pain points in the robot-human partnership journey and the current relationship between caregiver, child, and robot. 

Our insights were also used to develop how might we statements that we then used for brainstorm concept solutions.

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